Browse By

Political New Media Site Producers: Gaining Traffic, Shaping Opinions

PGA New Media Council East and

The School of Media Studies present

‘Political New Media Site Producers: Gaining Traffic, Shaping Opinions’

Wednesday, October 17, 2012

7:00 to 9:00 PM

The emergence of powerful political voices in the new media world has shifted the balance of reporting and interaction with the electorate over the past twelve years. Independent blogs – from The Daily Kos to Nate Silver’s – have created new forums for real-time news and expert insights into the arcana of the American political process. Mobile apps make their appearance for the first time in a presidential election, creating new avenues for smartphone and tablet producers.

As new media producers, the creators of political sites – whether sponsored by major media outlets or driven by individuals – are now at the forefront of social media traffic around elections and key issues.

Theresa Lang Auditorium

The New School

55 West 13th St. at 6th Ave.

New York City

Refreshments will be served. Members are strongly encouraged to bring qualified prospective members as their guests.

For more event information, please visit:

To RSVP for this event, please visit:


Kyle Leighton, editor, TPM PollTracker

Kyle is the Editor of TPM Media’s PollTracker, the leading mobile app for poll information. After graduating from Beloit College (WI), he worked for candidates and elected officials in Wisconsin and his home state of Maine. In 2010 he received an M.A. in magazine journalism from New York University, where he interned at TPM and the website of The New Yorker.

Alex Stanton, digital strategist & client manager, Blue State Digital

Alex Stanton is the digital strategist and client manger at Blue State Digital, a leader in online fundraising, advocacy, social networking, and constituency development programs for nonprofit organizations, political candidates and causes, and corporations, including Obama for America, Wal-Mart Watch, the Alliance for Climate Protection, and the Communications Workers of America, raising more than $800 million in contributions to date and generating tens of millions of online signups and actions. He previously worked with GMMB, Citizens for Fiorentini, and as a fellow at The Center for the Study of the Presidency.

Shelby Knox, Director of Organizing, Women’s Rights,

Shelby Knox is nationally known as the subject of ‘The Education of Shelby Knox,’ a Sundance award-winning film that chronicled her high school activism for comprehensive sex education & the establishment of a Gay Straight Alliance in her conservative hometown. Feminist organizer, speaker and writer, Shelby is the Director of Organizing, Women’s Rights, for

Eric Lach, reporter, TalkingPointsMemo

Eric Lach is a reporter for TPM. From 2010 to 2011, he was a news writer in charge of the website’s front page. He has previously written for The Daily,, GlobalPost and other publications.

Michael Crawford, Director of Online Programs, Freedom to Marry

Michael Crawford is Director of Online Programs at Freedom to Marry where he manages the organization’s websites, email program, online fundraising, and social media presence. He was a leading strategist for the successful campaign to win freedom to marry in Washington, D.C. with a focus on public education, community outreach, and communications strategy. He was co-founder and co-chair of D.C. for Marriage, a grassroots group that engaged in thousands of conversations with District residents about gay people and marriage with a particular focus on building support in the African-American community.

Michael served as Associate Field Director at Human Rights Campaign where he specialized in developing field and legislative strategies to advance pro-LGBT legislation at the state and federal levels and building support for endorsed candidates. As Communications Director at Energy Action Coalition, a coalition of youth and student organizations building a clean energy movement, Michael developed media strategies to tell the stories of young people against man-made global warming. He also served as Online Director for Citizens for Responsibility and Ethics in Washington.

Michael was an organizer of the 2000 Millennium March on Washington for LGBT Equal Rights, which brought together more than 750,000 advocates for LGBT equality. He is a member of the Editorial Advisory Board for, one of the top sites covering LGBT politics and culture and a blogger for the Huffington Post.

MODERATOR: Chris Pfaff, President, Chris Pfaff Tech/Media LLC; Vice Chairman, PGA New Media Council

A board delegate of the PGA New Media Council since 2006, a delegate of the PGA board of directors since 2008, and a PGA NMC member since 2004, Chris Pfaff is a leading new media and technology producer and strategist. He is renowned for integrating leading-edge technology into the media and entertainment community. He was the first to use IRC for an interactive corporate webcast; produced one of the first DVDs, in March, 1997; produced the first HD animated logo; produced some of the first mobile short films in 2002-2003, and produced numerous multipoint broadband events in the late-1990s. He was heavily involved with the launch of both Digital Television and digital terrestrial radio in the U.S., and helped launch the world’s first HDTV-over-fiber offering.

His company, Chris Pfaff Tech/Media LLC, provides strategy and marketing services for leading technology service providers and new media companies worldwide. Since founding Chris Pfaff Tech/Media LLC in 2002, Chris has represented a wide range of clients, including strategic ventures from Eastman Kodak, PRIMEDIA, Cantor Telecom, and ASCAP, and firms ranging from mobile content distributor Thumbplay, video encoding firm On2 Technologies (sold to Google), and 3D face and body animation production studio face2face animation. He leads a global team that works with a large, and growing, number of European ventures, and acts as an advisor to both technology incubators and investors alike.

Event hosted by The Producers Guild of America, New Media Council, New York Chapter.

For more information about the PGA and to access a membership application, please visit:


Previous events from our event series can be accessed in both webcast and podcast format at: