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BriCollab Presents:

Contrasting Enterprises: Outdoor Advertising and Public Spaces

This Space Available Documentary screening followed by a The New School Interchange

Admission: Free, no tickets or reservations required, seating is first-come, first-served

When: Friday March 15, 2013, 6pm


Kellen Auditorium, The New School

66th Fifth Avenue at 13 Street

New York, NY 10011

Inviting Filmmakers Gwenaëlle Gobé and Marc Gobé, Emotional Branding

The New School Faculty

Andy Bernhiemer, Assistant Professor of Architecture, Parsons The New School for Design,

School of Constructed Environments.

Victoria Marshall, Assistant Professor of Architecture, Parsons The New School for Design,

School for Design Strategies

Shoshanah Goldberg-Miller, The New School for Public Engagement, Management Consultant

for Strategic Planning, Development and Cultural Policy

Common in an urban setting, outdoor advertising dominate public spaces. Municipalities

generate revenue from advertising agencies erecting large, high production value, mainstream

messages. In confronting the nature and prominence of this industry and cultivation of cityscapes,

there are complex issues of economics, urban development, public space, aesthetics, and

availability of resources within a community to express them.

This Space Available is a documentary that confronts these issues. Inspired by Rio de Janeiro

municipal decision to strip all the billboards from one of Brazil’s largest cities, director Gwenaëlle

Gobé, investigated worldwide, looking how billboard industry impacts various cities. She

connected with powerful members of the advertising industry as well as guerrilla street artist

groups in order to grapple with the question, who is the public space for and who can express

there? She catalogs the efforts and statistics of the advertising industry while showcasing the

oppositional efforts that seek to reduce the amount of outdoor advertising in cities. The

conversation at The New School with faculty Andy Berhiemer (Parsons The New School for

Design), Victoria Marshall (Parsons The New School for Design), and Shoshanah Goldberg

Miller (The New School for Public Engagement) discuss the contrast between commercial and

public spaces with the idea that it is possible to traverse encounters between people as mediated

through architecture, design, and municipal policies.