Learn how to get the best customers for your business!! When you start a new business, you need to become visible and attractive to your target customers. What do you do to catch their attention? What do you need to tell them so they will want to try your product or service? This course will provide answers to your most pressing marketing questions.
Total course hours: 3 sessions, 7.5 hours.
You will learn about:
o The importance of marketing in an entrepreneurial venture
o Integrated marketing strategies that include: direct mail, Internet marketing,
publicity, and b2b marketing
o Marketing research to help you better target customers
o How to prepare a creative brief that will inform your marketing strategies
o The 4 P’s: product, price, place and promotion
Mon-Wed. September 23rd, 24th, 25th 2013
11:00am – 1:30pm
The Poet’s Den Gallery and Theater
309 E. 108th St. New York, NY 10029 (Bet. 2nd and 1st Aves)