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Job Opening: New media coordinator for the New York State Nurses Association

The New York State Nurse Association is seeking a talented New Media Coordinator to lead and strengthen our union’s online work including managing our new website, our social media and text messaging accounts and implementing new tools to win campaigns. This position requires a strategic thinker who is committed to building a stronger labor movement and using online platforms to advocate for workers’ rights and for quality healthcare for all.


•Write, edit, and format e-blasts to our union members and community supporters using Salsa
•Manage union website
•Develop and execute engaging online campaigns thathelp us build strength for nurses, advocate for quality patient care, motivate action and sharing, and raise the profile of our union
•Write online campaign materials, including blog posts and website updates
•Manage our Twitter and Facebook accounts and increase engagement and strategic use of these platforms for winning campaigns
•Live Tweet events and increase social media engagement among members and public
•Identify opportunities for new campaigns and constantly explore new online campaign tools and new uses of our current tools
•Systematically track and analyze data on online campaigns to maximize engagement, growth, effective advocacy
•Assist communication director with online engagement, including copy- editing and training on best practices
•Continuously assess the design, navigation, functionality and content of all digital tools and tacticsand improve
•Monitor, track and analyze website traffic and provide regular reporting on page/campaign effectiveness and make recommendations for improved results
•React quickly and positively to a wide variety of online/digital production situations
•Manage our text blast system, coordinate text blasts to our members and strategize for increased engagement on this platform


•At least 2 years experience planning and executing online campaigns
•Experience using Salsa, Drupal, and Google Analytics
•Familiarity with online advocacy tools
•Strong analytics skills a must; a commitment to optimizing and improving our online presence and to winning union campaigns
•Ability to plan and manage complex projects and meet deadlines
•Strong commitment to social justice
•Basic HTML and web development experience

Preferred skills

•Social media organizing experience
•Video production and video editing skills
•Experience in the labor movement

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