Social Media Community Manager for Mayfield Robotics
Mayfield Robotics is a startup working on creating an adorable home robot. Their team is small and growing quickly. They are wholly owned by a large company, but are operating independently. It is like a typical startup in terms of speed and growth but without the distraction of fundraising. The atmosphere around the office is energetic, casual, and nerdy. They like to build robots and stay close to our customers. They recently moved offices and are located in Redwood City right off 101 and a short walk from Caltrain.
They looking for a Community Manager who likes robots and has a sense of humor to create, foster, and manage our online presence as we prepare to launch our adorable home robot.
Currently, Mayfield and their robot are unknown to press and partners as well as to potential customers and employees. The job is to help change that. They need our Twitter, Facebook, and other social media accounts either engaged and/or created, then populated with content. Some of that content will be sneak peeks into what they are making (and how they are making it) and other will be… well, whatever you think it should be, and probably news from the robotics/tech world.
As our robots make their way out into the world, first to testers, then to the general public, you’ll respond and help steer them to the right place with information and help if they reach out via social media.
Since you’ll be reporting to a guy who’s written a few books, you’ll need to be an excellent writer. You’ll help create the written tone for our online presence, which will be funny, helpful, informative, and humble. You’ll craft the story of the company and our products and help deliver that across many different mediums, from blog posts to podcasts to photos and videos.
Managing communities across multiple social media channels
Develop editorial and content calendars including, but not limited to, writing Facebook posts, Tweets, podcasts, videos, and blog posts
Writing blog posts and copy for social media
Identify and engage advocates
Set up and host podcasts
Generating and analyze monthly and quarterly status reports using various social media analytics platforms and provide insights to Product Team about the content we produce and reactions from the community
Review social content for relevance, shareability, and brand connectivity
Evangelize social best practices, guidelines and tool usage with colleagues
Listen and report on pertinent conversations and news relevant to the our audience
Respond to comments and mentions to add value to the customer’s experience while driving our goals and maintaining brand integrity
Track and analyze key metrics to ensure active community participation and growth
Stay current with social media marketing trends, research new tools for social media management, and brainstorm new ideas for social media campaigns
Works collaboratively with other internal organizations to ensure key messaging is consistent with brand campaign strategy and relevant in social media platforms. Implements company policy, procedures, standards, and goals
Plans, develops, and administers customer service programs in adherence with customer service objectives
Establishes metrics oriented social media operation to show measurable, quantifiable impact of customer engagement efforts and opportunities with customers, potential customers, and competitors on these tools. Tracks effectiveness of individual posts along with influencer monitoring and engagement
Works with the Product team and other parts of the company to produce public talking points. The public content will be posted on social media platforms with the aim of engaging our audience
Other copywriting as necessary
1-3 years of Social Media marketing experience on various social platforms including, but not limited to, Facebook, Twitter, Instagram, Pinterest, and Google+
Data analysis experience with platforms including, but not limited to, Facebook Insights, Google Analytics, SEO and Sprinklr
Experience creating content calendars and scheduling
Strong computer skills, proficient in Microsoft Office
Ability to work within deadlines and under pressure
Excellent verbal and written communication skills
Strong attention to detail
Ability to multi-task, think quickly and work as part of a team
Strong understanding of how to deploy and amplify social content
Organized, creative, and thoughtful in your approach to social marketing
A content marketer who cares deeply about telling stories people love
Creative thinker who can ideate big, but can shift gears and get the work done
Experience implementing and maintaining comprehensive social media strategies that increases brand awareness and user engagement
Video and audio editing skills a big plus
Interest in robots highly desirable
HOW TO APPLY
Please send a resume to firstname.lastname@example.org.