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TWO MAD MEN TV: Professor Mort Scharfman’s Production Company

Media Studies Professor Mort Scharfman’s production company, TWO MAD MEN TV, specializes in the latest and booming TV genre, Branded Entertainment Content. It’s a hybrid of a sitcom and an infomercial Scharman has copyrighted called the “Sitcommercial.” The first such half-hour show is now in post-production.

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