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Student Work Highlight: AWOL


AWOL is an augmented reality platform that provides easy implementation of content, immersive city tours and virtual pop up shops to create site specific experiences.  Created by Jelena Gregov and  Moreno Belic, both MA Media Studies ’17 graduates, the project has been accepted by the NYC Media Lab pre-accelerator program The Combine that includes a grant and an extensive three month market research and customer development program, accompanied by over a hundred customer discovery interviews.

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The project was developed in Narrative Experiments (now titled Digital Storytelling – NMDS 5512) with Associate Professor Christiane Paul.

Christiane Paul’s Narrative Experiments class is where the project was started under the name of Wizart – an augmented reality iPhone application that resurrects street art in augmented reality. The application was coded and made into a fully functioning prototype in 2016.

-Moreno Belic, MA Media Studies alum


Jelena Gregov is a strategist who has solved problems for brands in industries as diverse as telecom, media and publishing, non-for-profit, retail, automotive, FMCG, financial services, fashion, beauty, travel and hospitality. In recent years, her work has been focused on digital media. She is interested in investigating the perceptual aspects of wearable technologies and their intersection with human subjectivity.



Moreno Belic is a Brooklyn-based Creative, working in the field of design and new media art. He has spent the bulk of his career honing his skills at the intersection of advertising and creative technology at BBDO, Young & Rubicam, McGarryBowen Innovation Lab and, currently, Fake Love – A New York Times Company.


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