SMS Faculty Member Charles Warner’s Textbook, “Media Selling: Digital, Television, Audio, Print, and Cross-Platform” to be Published July 2020
CHARLES WARNER’s fifth edition of his textbook, Media Selling: Digital, Television, Audio, Print, and Cross-Platform, will be published in July, 2020 by Wiley. It’s currently on Amazon for preorder here. Media Selling is the most widely used book in the field—it has been adopted by over 70 universities in the United States and internationally by colleges, universities and media companies. Some of universities that have adopted the book are: University of Michigan, Michigan State, Pennsylvania State, Virginia Tech, Brigham Young University, Howard University, Louisiana State University, University of Vermont, University of Indianapolis, Temple University, University of Central Florida and, of course, it is used in his Media Sales and Sales Management class in the Media Management Program.
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