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W2O Group Seeks Manager, Paid Social Media

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Recently named Best Place to Work by MM&M, The Holmes Report, PR News, PRWeek, and AdAge, W2O is an integrated marketing and communications firm powered by analytics and specializing in healthcare.

Manager, Paid Social Media

(Multiple Locations)

Position Overview

  • You speak social media: Twitter, Facebook, Instagram, LinkedIn, Snapchat, YouTube, Pinterest, you name it. You have in in-depth knowledge of today’s top social platforms
  • You focus on paid social: Counsel clients on best practices incorporating paid social into an overall social strategy. Display an in-depth understanding of the functionality, strategies behind social media driven campaigns and best practices of all major social platforms including: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, YouTube, etc.
  • Implement and manage paid social media driven campaigns using online platforms and tools including: Business Manager, Twitter Ads, LinkedIn Campaign Manager, etc.
  • Conduct keyword, trend and audience research in tandem with analytics team members
  • You’re a team player: Support several healthcare accounts as part of an integrated team liaising with clients, account and creative teams to execute the paid promotion, and support content development and results reporting
  • You’re creative: You can work with design teams to create, curate and manage social posts and paid media advertisements, sized correctly and optimized for each social platform
  • You know your way around metrics and insights: Work with our in-house team of data scientists and analysts to provide competitive insights, drive results, enhance performance and inform future content strategy
  • You don’t mind numbers and know how to read them: Create, oversee and optimize large social media campaigns and budgets and collaborate with display/SEM counterparts to optimize right mix for clients

Specific Skills and Abilities Required

  • Bachelor’s degree
  • 2+ years’ experience in media buying, strategy, or integrated communications – Paid social expertise is a must; basic understanding of all digital media disciplines
  • Proficiency with social media technologies: Facebook Ads Manager, AdRoll, Twitter Ads, LinkedIn Ads, Pinterest etc. Facebook blueprint certification preferred
  • Working knowledge of all digital media disciplines and 3rd party tracking and serving technologies related to SEM (Marin, Kenshoo, DoubleClick Search, IgnitonOne, etc.)
  • Experience with web analytics platforms like Google Analytics, Adobe or Coremetrics
  • A demonstrated passion for and understanding of social media platforms and their ad offerings
  • Experience using social monitoring and other measurement platforms; strong analytical and problem-solving skills
  • Detail oriented, well-organized professional who performs with a sense of urgency, and stays on schedule and on budget
  • Experience collaborating effectively internally and externally as part of an integrated team
  • Excellent written and oral communications and presentations skills
  • Expert in Microsoft Office, including Excel, PowerPoint and Word

W2O Group offers a comprehensive benefit program and perks, including flexible PTO, expanded paid leave for new parents and a 4th Trimester program that helps new parents transition back to work, and a five-week sabbatical program. Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans. Learn more about our great benefits and perks at:

W2O Group is an Equal Opportunity Employer. We foster an environment that embraces diversity. We are stronger with a wider range of opinions, strengths, and backgrounds to achieve our goals.

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