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9/24: Brown Bag Lunch Latinx Culture in the Media – Countering Negative Stereotypes with Neyda Martinez

SMS Brown Bag Lucnh with Neyda Martinez

Latinx Culture in the Media – Countering Negative Stereotypes

Wednesday, September 24, 2020 1:00-2:00PM EDT

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Join us at our next Brown Bag Lunch Series on Wednesday, September 24, 2020 1:00pm! Our Brown Bag Lunch Series is an opportunity for students to learn more about our faculty, their interests and skills.

The topic is Latinx Culture in the Media – Countering Negative Stereotypes with Neyda Martinez.

Did you know that the first European language spoken in what would become the United States is Spanish?

Media often influences non-Latino perceptions of Latinos with stereotypes such as Latin lover, buffoon/comic, or criminal. Rarely do news, fiction or nonfiction stories explore the human condition of the 60.6 million individuals who are principal drivers of U.S. demographic growth. Whether their families have been in the U.S. for centuries or just a few weeks, this population most often traces their heritage to Latin America, the Caribbean and Spain. A diverse population that disrupts and complicates the Black/White binary racial paradigm of the U.S., their narratives merit a closer look.

In this talk, Neyda Martinez will discuss the creative and strategic roles she’s had in shifting narratives to broaden the perspectives and understanding of Latino history and experiences among U.S. audiences. The discussion will illustrate how media, supported by holistic engagement and communications strategies, can contribute to knowledge building and advance nuanced conversations. She will draw from recent work examples including:

  • POV, television’s longest-running showcase for independent non-fiction films on PBS, and its sister series AMERICA REFRAMED on WORLD Channel, a co-production of WGBH and American Documentary, Inc.
  • Latino Americans, the Peabody award-winning documentary series.
  • Decade of Fire, winner of the 2020 Audience Award on PBS’ Independent Lens documentary series.
  • HABLA Now, HBO’s recently aired special.
  • Creative Justice Initiative,  a national call for racial, cultural and economic equity, convened by Dr. Marta Moreno-Vega, Founder and Director Emerita of the Caribbean Cultural Center African Diaspora Institute; Dr. Amalia Mesa-Bains, educator/artist and MacArthur Genius Award Fellow, 1992; Dr. Lowery Stokes-Sims, Curator Emerita, The Museum of Arts and Design and Director Emerita, The Studio Museum in Harlem; and Dudley Cocke, Artistic Director Emeritus, Roadside Theater and Director Emeritus of Appalshop.

Neyda Martinez is an Associate Professor of Professional Practice in Media Management and co-director of the Impact Entrepreneurship Initiative. Martinez is an independent producer, strategic communications and cultural consultant with over 20 years experience.

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