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Part Time Faculty Josh Rabinowitz Featured in Muse by CLIO Discussing the Real Secret to Artist-Brand Collabs

Part time faculty Josh Rabinowitz featured in Muse by CLIO where he discussed Led Zeppelin, Beyoncé, and the Real Secret to Artist-Brand Collabs.
 
“My belief is that most of the top branded content, especially ads, happens when music is a constituent part of the creative ideation. When that is the case, the musicians/artists will notice this instinctually and with immediacy, and will thus be enthused about collaborating. Also, be sure to have an experienced music producer or supervisor involved. Music is complex, folks!” Read the entire article here

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