Media Studies Faculty David Lieberman Featured in Strategy + Business
DAVID LIEBERMAN, Associate Professor, just wrote an article for Strategy+Business about the booming demand for pop music classics. He explains why we’re seeing so many sales of catalogs by legendary songwriters including Bob Dylan, Prince, Stevie Nicks, and Paul Simon. Buyers feel comfortable investing because streaming has all but eliminated the fear that the industry will be devastated by online pirates. And they’re paying top dollar as they see that pop classics appeal to people across today’s cultural divide, making the songs valuable for ads, movies, TV shows, Broadway, Las Vegas and products ranging from beer to breakfast cereals.